MARSHALL CITROEN, FORD, KIA, PEUGEOT & VAUXHALL DIVISIONAL MARKETING EXECUTIVE
Location: Cambridgeshire-based (travel to the Division's dealerships will be required)
KEY PURPOSE OF THE JOB
Co-ordinating with the marketing activities for all the Marshall Citroen, Ford, Kia, Peugeot & Vauxhall Divisions products and services.
Support of the Franchise Director, departmental management and Head of Marketing to achieve an optimal utilisation of the market, a high level of customer satisfaction and high yields for the department/dealerships.
Support in the planning and co-ordination of all activities regarding the brand gallery.
ACCOUNTABILITIES Co-ordinating local marketing measures and internal comms Producing and distributing core marketing reports where necessary Assisting with sales channel concepts Assisting with agencies, suppliers and contacts Ensuring image of company is consistent with that of our represented brand image and corporate identity Co-ordinating the marketing planning processes Co-ordinating the advertising campaigns, sponsorships, online and off-line campaigns, sales promotion measures, events and mail shots. Ensuring all measures and how the company is portrayed concur with national must standards Co-ordinating the co-ordination of marketing measures Co-ordinating the update of advertising materialObserving and analysing the regional automobile market and activities of competitorsObserving, analysing and evaluating trends and changes on the marketEvaluating customer database according to marketing aspects and ensuring the database is kept up to date [in conjunction with the Database Team and Customer Support Unit]Assisting in the analyses, prognoses and scenarios from which can be determined which changes in sales/turnover are to be expected through using certain means of advertising, through price changes, sales promotion measures, etc. Compiling strengths/weaknesses analyses for all marketing activities based on national sales information and evaluating results Analysing replies to marketing campaigns Updating of the Marketing Activity Planner and timely submission of reports and plans to the manufacturer Contributes to the identification of source of enquiry trends/behaviour and lead continuous improvement efforts associated with the role. Increase relevant traffic to our website through its development as well as the expansion of our overall online presence. Provide competitive intelligence of competitors’ online and offline activities. Assist with the content for feeds and snippets in various social media sites. Update and improve product knowledge and competitor awareness in order to increase opportunity for ‘sales’. Promote, at all times, the Marshall Motor Group and respective brand culture of quality and excellence and deliver the brand experience. Develop self in order to maximise personal contribution to the job. Understand the functions of the internet and social media outlets, be able to analyse website traffic and recommend new marketing opportunities. Excellent inter-personal skills and have a good friendly written communication and verbal skills. Proactive and able to engage with the online space. Highly adaptable and detailed oriented. Strong organisational and analytical skills. Capable and driven to quickly learn new technologies and continually upgrade current skill set. Must be very flexible and able to work in a self-directed, rapidly changing environment. Possess a people oriented, friendly "can do" attitude. A desire to constantly develop new skills. Proficiency in Word, Excel, PowerPoint (and other Microsoft Office programmes) and Data Management Systems.Travel to the Division's dealerships will be required, therefore a full clean driving licence is essential.
Marshall Motor Group are able to offer a long, secure, progressive, exciting and rewarding career to the ideal candidate. If you have the drive, determination and are passionate about succeeding we would like to hear from you.
To apply please send your CV (inc. details re your current salary) to Philip J. Deacon, Head of Marketing - email@example.com
STRICTLY NO AGENCIES