MARSHALL CITROEN, FORD, KIA, PEUGEOT & VAUXHALL DIVISIONAL MARKETING EXECUTIVE

Location: Cambridgeshire-based (travel to the Division's dealerships will be required)

KEY PURPOSE OF THE JOB

Co-ordinating with the marketing activities for all the Marshall Citroen, Ford, Kia, Peugeot & Vauxhall Divisions products and services.

Support of the Franchise Director, departmental management and Head of Marketing to achieve an optimal utilisation of the market, a high level of customer satisfaction and high yields for the department/dealerships.

Support in the planning and co-ordination of all activities regarding the brand gallery.

ACCOUNTABILITIES

  • Co-ordinating local marketing measures and internal comms
  • Producing and distributing core marketing reports where necessary
  • Assisting with sales channel concepts
  • Assisting with agencies, suppliers and contacts
  • Ensuring image of company is consistent with that of our represented brand image and corporate identity
  • Co-ordinating the marketing planning processes
  • Co-ordinating the advertising campaigns, sponsorships, online and off-line campaigns, sales promotion measures, events and mail shots.
  • Ensuring all measures and how the company is portrayed concur with national must standards
  • Co-ordinating the co-ordination of marketing measures
  • Co-ordinating the update of advertising material
  • Observing and analysing the regional automobile market and activities of competitors
  • Observing, analysing and evaluating trends and changes on the market
  • Evaluating customer database according to marketing aspects and ensuring the database is kept up to date [in conjunction with the Database Team and Customer Support Unit]
  • Assisting in the analyses, prognoses and scenarios from which can be determined which changes in sales/turnover are to be expected through using certain means of advertising, through price changes, sales promotion measures, etc.
  • Compiling strengths/weaknesses analyses for all marketing activities based on national sales information and evaluating results
  • Analysing replies to marketing campaigns
  • Updating of the Marketing Activity Planner and timely submission of reports and plans to the manufacturer
  • Contributes to the identification of source of enquiry trends/behaviour and lead continuous improvement efforts associated with the role.
  • Increase relevant traffic to our website through its development as well as the expansion of our overall online presence.
  • Provide competitive intelligence of competitors’ online and offline activities.
  • Assist with the content for feeds and snippets in various social media sites.
  • Update and improve product knowledge and competitor awareness in order to increase opportunity for ‘sales’.
  • Promote, at all times, the Marshall Motor Group and respective brand culture of quality and excellence and deliver the brand experience.
  • Develop self in order to maximise personal contribution to the job.
  • Understand the functions of the internet and social media outlets, be able to analyse website traffic and recommend new marketing opportunities.
  • Excellent inter-personal skills and have a good friendly written communication and verbal skills.
  • Proactive and able to engage with the online space.
  • Highly adaptable and detailed oriented.
  • Strong organisational and analytical skills.
  • Capable and driven to quickly learn new technologies and continually upgrade current skill set.
  • Must be very flexible and able to work in a self-directed, rapidly changing environment.
  • Possess a people oriented, friendly "can do" attitude.
  • A desire to constantly develop new skills.
  • Proficiency in Word, Excel, PowerPoint (and other Microsoft Office programmes) and Data Management Systems.
  • Travel to the Division's dealerships will be required, therefore a full clean driving licence is essential.

    Marshall Motor Group are able to offer a long, secure, progressive, exciting and rewarding career to the ideal candidate. If you have the drive, determination and are passionate about succeeding we would like to hear from you.

  • Contact:
    To apply please send your CV (inc. details re your current salary) to Philip J. Deacon, Head of Marketing - philip.j.deacon@marshall.co.uk


    STRICTLY NO AGENCIES