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Electric Car Benefits Introducing the Electric Car Benefits Starting From

Benefits in a Nutshell


A range of exclusive Audi customer offers are available.

Reduced car tax (VED rates and Benefit In Kind).

Fully electric vehicles require less frequent servicing than a combustion car.


Travel for 5p per mile in a new fully electric Q4 e-tron 40 Sport, compared to 26p on a combustion vehicle¹.

Fully electric vehicles have no tailpipe emissions.

Fully electric vehicles can apply for 100% discount for the London Congestion charge zones.


Discover more benefits to going electric with Marshall Audi

There are so many benefits to owning an electric Audi. Here are just some of them:

Cheaper running costs

Electricity is around two-thirds cheaper than petrol or diesel. According to UK Power, the average home electricity cost is currently 21p/kWh, which means you can travel for around 5p per mile in a new fully electric Q4 e-tron 40 Sport, compared to 26p per mile on an average diesel car¹.

Many electricity providers are even offering specific home electric vehicle tariffs which could make your running costs even cheaper.

Audi has partnered with Octopus Energy, who offer the Octopus Go² tariff specifically designed for households with fully electric and plug-in hybrid cars. The tariff offers a cheap 7.5p/kWh electricity between 00.30am - 04.30am every night, meaning customers can fully charge whilst asleep, keeping fuel costs at around 1.9p/mile³.

If you’re a customer with a fully electric or plug-in hybrid Audi, you’ll receive up to a £90 credit on your Octopus Energy account, the equivalent of up to 4,500 miles⁴.

See how much you can save by downloading the EV&me app

Find out more about Octopus Go and exclusive Audi offer

Less frequent servicing​

Electric vehicles have less moving parts compared to a combustion engine. On a pure electric vehicle there are just three components – the on-board charger, the inverter and the motor. In comparison, an internal combustion engine has a lot more moving parts and a lot more maintenance to keep each element running smoothly. At Audi, we offer bespoke service and maintenance packages for your electric Audi.

Batteries designed to last

All Audi high-voltage batteries for Audi plug-in hybrids and fully electric have been designed to last entire life cycle of the car and have been fully crash tested and come with an eight years, or 100,000 miles warranty, whichever comes first. All other parts of your electric Audi are covered for up to three years after purchase.

Easy to charge​

Charging your electric Audi is easier than you may think. The average car spends about 80%⁵ of the time parked at home anyway, so the simplest way to charge an electric vehicle is to install a home wall box which will enable the battery to be charged overnight (when most electric vehicle tariffs are cheaper) ready for your commute the next day. For longer journeys, there are now thousands of public charging stations across the UK with new ones being added every day. There are also apps to help you manage your charging —and it’s only getting better. The electric revolution has well and truly arrived.

Advanced technology​

Striving forward has always been at the heart of Audi. And now, we’re electrifying that vision. Every Audi reacts to the road, to the conditions and to you. Electric Audi vehicles are no exception. Discover the latest advances, such as recuperation which charges the battery as you drive, and the latest smart connected car technology that links you, your car and your smartphone.

Government grants​

The UK government is committed to helping people and businesses embrace electric driving technology. So there are grants available for your home charging point and even your business to help you make the switch.

Road Tax (VED) savings​

Fully electric cars are currently exempt from paying VED. Plug-in hybrids (less than 51/km of CO2) are currently exempt from paying first year VED. Plug-in hybrids pay a reduced rate for subsequent years. (Correct as of the in the 22/23 tax year).

Exemption from congestion charging

In London, for example, fully electric vehicles qualify for the 100% cleaner vehicle discount, which means exemption from the congestion charge. Customers will need to register for the scheme and apply for the 100% discount. Fully electric vehicles are also exempt from the Ultra Low Emission Zone (ULEZ).

Explore congestion charge on tfl.gov.uk

Explore ULEZ on tfl.gov.uk

Clean Air Zones

The low emissions from plug-in and fully electric vehicles will mean lower charges from the Clean Air Zones being implemented across the UK and the Ultra-Low Emission Zone in London. Drivers can find out more, please get in touch with your local council.

Green number plates and local incentives​

Some local authorities offer incentives for electric vehicles, including reduced-cost Residents’ Parking Permits and Green Vehicle Permits that allow the use of bus lanes, free parking in shopping bays and railway stations and even free electricity when charging on public charging stations. These offers vary by council across the UK. To find out more, please get in touch with your local authority.

Green number plates are available for fully electric vehicles like our Audi e-tron models, making it easier to access local authority incentives.

Benefits for business and company car drivers

Incentives are available for electric vehicle company car drivers and business, from tax breaks, workplace charging scheme to BIK incentives.

Terms and conditions

1 Calculation based on Q4 e-tron 40 Sport with an electric range of up to 314 (WLTP cycle) vs Q3 35 TFSI Sport S tronic with a combined 44.1 mpg (WLTP consumption). Average price of petrol 145.7p as of January 2022 (Source AA). Average price of electricity 21p/kWh (Source Nimble Fins using UK Gov figures ) as correct January 2022.

2 Octopus Go is still a beta product and is subject to changes and tweaks as it is optimised and developed. For further information and FAQs on Octopus Go, visit https://octopus.energy/go/

3 Fuel costs of approximately 1.9p/mile based on Q4 e-tron SUV 40 S line with a usable battery capacity of 76.6 kWh and a driving WLTP range of 308 , fully charged during the off-peak charging window (correct as of 1st January 2022)

4 New customers to Octopus Energy who purchase an Audi electric vehicle and who set up an account for gas and/or electricity and sign up via the referral link provided by Audi UK will be eligible for free miles in the form of £45 credit per fuel type on their energy account. To receive £90 credit, customers must switch both fuels (gas and electricity) to Octopus Energy. If only one account is switched, the customer will receive £45 credit. The credit shall be applied once the account is on supply and the first direct debit payment has been taken. If you qualify for more than one marketing incentive, Octopus reserves the right to give you just one incentive. To benefit from the Octopus Go tariff, the customer must have a SMETS2 smart meter or a SecureTM branded SMETS1 meter that they have agreed to let Octopus receive half-hourly consumption data from. There are some instances where a smart meter installation is not possible, for example remote areas with poor mobile signal. Where smart meter installation is not possible, customers can sign up to an Octopus standard tariff and still receive the £45 credit per fuel type. For the Q4 e-tron SUV 40 S line, at Octopus' Go tariff off-peak rate (7.5 p/kWh), £90 credit is equivalent to an estimated figure of up to 4,500 miles. This is based on a usable battery capacity of 76.6 kWh and official WLTP test range of 308 miles, giving an efficiency average of 0.25 kWh/mile. Efficiency differs depending on multiple variables, such as driving style, driving conditions and vehicle configuration. Figures (including official range, efficiency average and estimated mileage equivalent to the credit value) may not reflect the real life driving results you achieve. If the vehicle is not charged during the off-peak window £90 credit is equivalent to up to approximately 1100 miles based on the peak electricity price of 30.73/kWh. Existing Octopus Energy customers who joined Octopus Energy directly and purchase an electric vehicle from Audi can still avail this offer and should contact Octopus Energy directly on evoffers@octopus.energy to request a switch and/or add credit to their account. Existing customers must not have claimed other Octopus joining rewards (and must not have joined via a refer a friend scheme or another Octopus partner) to be eligible. Audi UK reserves the right to withdraw the offer without notice. Correct as of January 2022.

5 Source https://www.racfoundation.org/motoring-faqs/mobility#a5