The new BMW 1 Series has arrived, and it's not alone, bringing with it a suite of exciting features to deliver a truly innovative driving experience, including:

  • Digital Key – Keyless entry using your smartphone
  • Extra Interior space over the current BMW 1 Series – Including an additional 20 litres of boot space
  • Full colour Head-Up Display – Keeps the important information in your line of sight
  • Intelligent Personal Assistant - Say “Hey BMW” to give your car voice commands, while it also learns your habits and behaviours.
  • Park Assist with Reversing Assistant – Helps you to park in or reverse out of confined areas with ease.
  • BMW Connected – Fluidly synchronises car and phone with Amazon Alexa and connected music.
  • Gesture Control – Interact with your car by simply moving your hand.
  • Real Time Traffic Information^ – Live traffic information displayed on wide screen navigation.

Join us at our event on Saturday 28 September and pre-book a test drive* in the new BMW 1 Series at:​​

Marshall BMW Bournemouth
01202 983746

Register at Marshall BMW Bournemouth

Marshall BMW Grimsby
01472 728347

Register at Marshall BMW Grimsby

Marshall BMW Hampshire
01256 441790

Register at Marshall BMW Hampshire

Marshall BMW Salisbury
01722 622104

Register at Marshall BMW Salisbury

Marshall BMW Scunthorpe
01724 249660

Register at Marshall BMW Scunthorpe


Terms and Conditions

*Test drive subject to applicant status and availability.

†Available and active for one year and can be extended or renewed thereafter at an extra cost.

^Available and active for three years and can be extended or renewed thereafter at an extra cost.