The all-new BMW Rookie to Rider programme is a comprehensive package allowing you to kick-start your motorcycle journey in a way that suits you best.

To get you riding as soon as possible, you can either choose our all-inclusive finance offer, with monthly payments starting at £129 per month*, covering the cost of your training, tests and your brand new BMW motorcycle, or the Rookie to Rider voucher that entitles anyone who trains with BMW Rider Training across the UK up to £1000 off the retail cost of a brand new motorcycle**.

Whether you take advantage of our complete Rookie to Rider package with finance offer or for more freedom, opt for the Rookie To Rider Voucher, we’re here to help you find everything you need to start your new life on two wheels.

Marshall Motor Group Limited is a credit-broker not a lender. Finance is subject to status. Terms & Conditions apply. We may receive a finance commission from the lender for arranging finance for you. For further information on our commission arrangements please see our Finance Commission Disclosure Statement



Get up to £1000 off your brand new BMW Motorcycle


Get on the road with BMW Financial Services


After booking and completing your theory test, you’ll enjoy a seven-day Direct Access course – including your CBT, Module One and Module Two tests with BMW Rider Training.

You can book this yourself or as part of the full Rookie to Rider Programme – the choice is yours.

You’ll finish feeling confident and prepared for any adventure.


The all-new Rookie to Rider programme offers flexibility in the motorcycles available to you either with a discount through the voucher scheme, or on finance once you’ve passed your test. 

From the sleek and agile BMW G 310 R, to the heritage inspired R nineT and the all-conquering R 1250 GS, there is a BMW Motorrad model to suit all riding styles. 


Whether you're looking for functional and weather-proof, a stylised heritage look or rider gear to take you through the urban jungle, with BMW Motorrad Apparel, you'll be prepared for everything, anytime and in any weather.

With the Rookie to Rider programme, you can get 20% off clothing and accessories through the voucher scheme, or choose interest free payments with the finance offer route.


Your new life on two wheels starts here. If you have any questions about any of the steps on the Rookie to Rider programme, contact the team at Marshall BMW Bikes.


Grimsby Road
North East Lincolnshire
DN37 7DP

01472 728465

Terms & Conditions

BMW (UK) Ltd trading as BMW Motorrad is a credit broker and not a lender.

£1,000 customer contribution required. This is an upfront cost which is not part of the vehicle hire/finance agreement. Offer comprises attendance at one of the official BMW Rider Training Centres and clothing of your choice at a participating BMW Motorrad retailer up to the value of RRP £1,353 (for G310R/G310GS) or RRP £1,603 (for the rest of the range included in the offer until 1st July 2024).

Rider Training has five centres spread across the UK, including the main centre in Royston, Hertfordshire, with satellite schools in Darlington, Exeter, Edinburgh and Stoke-on-Trent. The required motorcycle theory test cost is not included.

Rookie to Rider offer is not available on the S 1000 range, M 1000 range and CE 02. Retail customers only. Not to be used in conjunction with any other offer. No cash alternative available. Rookie to Rider training and clothing offer is conditional on you financing your motorcycle on a Personal Contract Hire or Personal Contract Purchase (Select) agreement with BMW Motorrad Financial Services.

*Monthly rentals shown are for a 36-month BMW Personal Contract Hire agreement for the motorcycles listed above. Contract mileage is 5,000 miles per annum. Excess mileage charges range from 2.50p for the G 310 R to 7.75p per mile for the R 12. Applies to new motorcycles ordered between 3 April 2024 and 1 July 2024 and registered by 31 July 2024 (subject to availability) at participating BMW Motorrad Retailers. At the end of your agreement you must return the motorcycle. Excess mileage, vehicle condition and other charges may be payable. Hire available subject to status to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. Hire provided by BMW Motorrad Financial Services, a trading name of BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire, GU14 0FB.

BMW (UK) Limited, trading as BMW Motorrad, introduces customers to BMW Motorrad Financial Services only and does not receive any commission or other payment for the introduction. Your Retailer will receive commission for introducing customers to BMW Motorrad Financial Services. The introduction does not amount to independent financial advice.

**Voucher Terms & Conditions

The voucher is valid for 3 months from the date of issue and can be redeemed at any participating BMW Motorrad Retailer in the UK. The voucher cannot be redeemed on the S series, M series range or CE 04 scooter. The voucher is valid for a single motorcycle and clothes/accessories transaction only (purchased together). The voucher cannot be exchanged for cash and is not valid in conjunction with any other offer. One voucher per person and voucher is non-transferable (the unique customer reference on the voucher will be validated on presentation). If you return any product purchased using the voucher, no cash refund for the voucher will be provided. Lost, stolen or damaged vouchers will not be replaced. Retailer can reject any voucher that is damaged.

Marshall Motor Group Limited

Registered in England No. 295579. Registered office: c/o Marshall Volkswagen Milton Keynes, Greyfriars Court, Milton Keynes, Buckinghamshire, MK10 0BN. Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority.

Arranging finance
Marshall Motor Group Limited is a credit-broker not a lender. We may receive a finance commission from the lender for arranging finance for you. For further information on our commission arrangements please read our Finance Commission Disclosure Statement

Marshall Motor Group Limited is not independent as we have pre-arranged contractual relationships with our lenders. We can introduce you to a limited number of lenders and finance products to assist you with your vehicle purchase. We act as agent of the lender, both when making this introduction and in the transaction. Our main relationships include the brand finance provider, Santander Consumer (UK) plc and Evolution Funding Ltd. We do not conduct a market appraisal and we do not choose from a panel of lenders. We will only submit a finance application to a prospective lender with your consent and the information you provide to us must be accurate The lender will carry out an affordability assessment and a credit check before making an offer of finance to you. Each finance application will leave a footprint on your credit file. Finance is never guaranteed and is always subject to status and affordability. Terms and conditions apply. We will provide you with information but we do not offer financial advice as we are not financial advisers and we do not make recommendations on any financial product. We operate a non-advised sales process. Please read all terms and conditions and other documentation that we provide to you carefully in order to decide whether what is being offered is suitable and meets your needs. You must be a UK resident and over 18.

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