R 1250 GS Adventure - Edition 40 Years GS



Pioneer through and through: For four decades, the GS has stood for a longing for vastness and boundless adventure. The R 1250 GS Adventure in the 40 Years GS edition celebrates this #SpiritOfGS: It is a homage to the GS history. In striking black and yellow, it is reminiscent of the iconic R 100 GS and impresses with its state-of-the-art technology and equipment. With the R 1250 GS Adventure with its powerful BMW ShiftCam boxer engine and new features, you will overcome limits, effortlessly reach the most distant destinations and be part of a unique community.


Unique design for the anniversary: Inspired by the R 100 GS and nicknamed “Bumblebee”, its black-yellow look is truly striking. Striking design elements turn the legendary look into a true eye-catcher and let the bike shine in the gleam of over 40 years of GS history.

Front with “40 years GS” sticker

The striking yellow “40 years GS” sticker on the front leaves no doubt about the origin of this bike.​

Hand guard in yellow as visual highlight

The hand protector in striking yellow protects your hands and control elements from wind, weather, branches, and debris.​

Black and yellow Option 719 cylinder head cover

The high-quality black and yellow Option 719 cylinder head cover steers the focus onto the powerful boxer engine.​

Tank with “1250” lettering and “Option 719” logo

Make it clear what this bike’s got: The expressive “1250” lettering in yellow and the “Option 719” logo make a strong statement.

Seat in black-yellow

The comfortable seat of the GS comes in an expressive black-yellow design and guarantees constant comfort on your trips.

Gold handlebars with storage compartment

The golden handlebars give your GS a noble finish. With the additional storage compartment on the tank you have everything you need at your fingertips.​

Robust shape with powerful Boxer engine

Makes a good impression: The R 1250 GS Adventure is typically robust with a massive tank and eye-catching GS lettering. The Option 719 cylinder head covers on the legendary boxer engine round off its striking appearance.​

Gold-anodised rims

The gold-anodised rims draw the eye towards them and give your GS an elegant look.

The R 1250 GS Adventure – always a good foundation

Outside “40 Years GS”, inside all the G 1250 GS Adventure: Thanks to its GS-typical ergonomics and modern technical features, nothing will stand in the way of your journey around the globe. Thanks to their well-balanced ergonomics, you’ll always be sitting comfortably - no matter how long the journey takes. The modern LED light technology with full-LED swivel headlights provides superior illumination - bringing light into every darkness. With it, you can bravely face dust and mud, heat and rain and conquer unknown terrain effortlessly. Learn everything there is to know about the many features and variants of the R 1250 GS Adventure.



From Africa to Central Asia: the GS has been everywhere in the world in 40 years. A motorcycle that has mastered every terrain and every road – powerful and bold despite the elements. The GS is the pioneer of the dual-sport motorcycle.

  • 1980 Launch of the first GS model, the R 80 G/S
  • 6 GS generation with numerous model variants
  • 40 Years of unique experiences with the GS legend
  • 1.2 Over 1.2 million GS models have been built to date

No path too impassable, no destination too far: The GS stands for a world full of challenges and hunger for the next adventure - it is made for real explorers. It's been the perfect touring bike right from the start. With the “Adventure” series, BMW continues to drive innovation forward, equipping the GS even better for long journeys around the globe. It is robust, versatile and effortless to handle. For 40 years, it has been the right partner for real challenges.

From off-road sport to the road
1978 to 1980:

In 1978, BMW Motorrad attracted attention with a predecessor to the first GS: The GS 80 takes in two gold medals at the International Six Days Enduro. The bike had been developed by an in-house team of developers without an official order. But its success proved the engineers and mechanics right: Their bike made it truly enjoyable to ride both off-road and on-road. It was released to the market in 1980 under a slightly different name, the BMW R 80 G/S.​

Its rise begins
1980 to 1987:

With the GS, BMW Motorrad created the perfect synthesis of off-road and on-road driving: Regardless of surface type, riders have control over their bikes in every situation while also enjoying maximum comfort on long routes. The highlight is the monolever single-sided swinging arm, which is the first to be installed on a motorcycle worldwide. This reduces the weight and enables the rear wheel to be changed quickly. With the R 80 G/S , BMW Motorrad created the segment for large, comfortable dual-sport motorcycles – a segment that it still dominates today.​

The GS gains momentum: more displacement, more power
1987 to 1996:

The new top model, the R 100 GS, focuses on a lot of displacement: it is the most powerful and fastest enduro on the market. The paralever dual-pivot swinging arm on the rear wheel ensures effortless handling off-road and on-road. With its striking black-yellow paint, it is known as “Bumblebee”. The colour is still hugely popular among fans today and decorates this year's special edition “40 Years GS” model.

A new chapter in dual-sport motorcycles
1994 to 2003:

The GS is on its way to being an icon while continuously changing: In 1994, the first enduro with a four-valve boxer engine appears with the R 1100 GS. The bike is popular because it handles well off road and performs perfectly on long tours. The concept is purposefully further developed with touring in mind and, in 2002, adapted even more to the needs of long-distance travellers with the R 1150 GS Adventure – the Adventure series is born.​




From one-cylinder to two-cylinder
2000 to 2008:

The very popular and novice-friendly “Funduro” models, the F 650 and F 650 ST, have their engines reworked at the beginning of the new millennium. Thanks to the water-cooled single-cylinder assembly, F 650 GS and F 650 GS Dakar riders have enough drive for everyday riding as well as that typical enduro feeling. In 2008, the F 650 GS and F 800 GS, both completely redesigned enduro models, are equipped with a liquid-cooled two-cylinder in-line engine. The means pure adventure, even in the mid-range segment.​

From air-cooled to water-cooled boxer engine
2004 to 2017:

In 2004 BMW Motorrad re-released the R 1200 GS. The bike is given more displacement, power, and torque, making it even more dynamic on any terrain while weighing 30 kilograms less at the same time. A new era begins almost ten years later, when BMW Motorrad engineers equip the R 1200 GS with a water-cooled boxer engine – something that had never been done before. The bike also has a semi-active suspension with Dynamic ESA (electronic suspension adjustment), which takes handling and riding comfort to a new level.

The GS becomes even stronger

In the following years, BMW Motorrad continued to build on the GS legend. The popular R 1250 GS appears with a redeveloped two-cylinder boxer engine: Thanks to its variable BMW ShiftCam camshaft control, it provides more power in all speed ranges and makes the GS even more effortless. In addition, the mid-range F 750 GS and F 850 GS models undergo constant development and make riding more enjoyable with their larger displacement and modified chassis.



Contact Marshall BMW Motorrad in Grimsby to learn more about the R 1250 GS Adventure - Edition 40 Years GS. We can explain all the options, including competitive and affordable finance, and help you identify your perfect R 1250 GS Adventure - Edition 40 Years GS.

01472 728465