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A new way to feel electric
Unrivalled, dynamic sustainability coupled with defying innovation. Meet the first fully electric CUPRA.
A bold vision
A design that moves you. The new CUPRA Born comes with a sleek body and sporty lines.
Intuitive technology
Connectivity at its core. Welcome a seamless driver experience with state-of-the-art digital features.
CUPRA charging solutions
Enjoy easy charging with the CUPRA Charger by Elli and the CUPRA Easy Charging app – at home and on the road. For efficient and cleaner driving.
The new CUPRA Born is designed to evoke pure emotion, fusing radiant energy with a challenger spirit.
Rear bumper
Shaped for pure power and perfectly echoing the sleek lines and character of the model.
Designed for aerodynamic performance
20" BLIZZARD Machined Aero Wheels with inserts in glossy black and copper (available as an optional extra).
Welcome light
The CUPRA logo illuminates the ground, reflecting your place in the CUPRA tribe.
Ceremony lights
A glowing sequence comes to life when you approach and unlock your vehicle.
Only the best. Sophisticated interiors that encapsulate CUPRA’s outstanding passion for quality.
Heated CUPRA steering wheel
The CUPRA Born comes with a heated steering wheel encased in leather, with multi-functional touch buttons.
Bucket seats
Prime comfort crafted with high quality, recyclable materials.
Finest interiors
No compromise on quality with superior, soft materials and refined copper detailing.
Born
Striking design meets instant electric performance.
Battery 58kWh. Max Power: 204 HP* with Electric range max-min: 426-376 km
Born with e-Boost
This option delivers an extra boost of instantaneous power.
Battery 58kWh. Max Power: 231 HP* with Electric range max-min: 422-373 km
Battery 77kWh. Max Power: 231 HP* with Electric range max-min: 551-495 km
Smooth drive merged with the latest technology.
Smooth parking thanks to the Top View Camera (available as an optional extra) and 12” infotainment screen.
Unrivalled drivability with Travel Assist camera and sensors.
Pre-Crash Assist braces the vehicle in case of collision.
Augmented reality head-up display offers an immersive driving experience (available as an optional extra).
Make your vehicle smart by activating CONNECT online services: from remote vehicle control to online music & navigation.
Always connected
Climatise your vehicle before departure and control the charging process remotely with My CUPRA App¹. Got a Navi System Plus? Access online navigation with data in real time, find charging stations and browse more than 10,000 radio stations and podcasts from around the world.
Highlights
5-STAR EURO NCAP RATING
Our first 100% electric model proves to be one of the safest in the market after achieving the top rating during the Euro NCAP car safety assessment programme’s rigorous testing. The CUPRA Born scored high in every category.
For more information, please click the links below or contact your local Marshall CUPRA store.
Call, click or visit us today at Marshall CUPRA in Leicester, Oxford and Reading for more information.
MARSHALL CUPRA LEICESTER
01162 149460
MARSHALL CUPRA OXFORD
01235 602193
MARSHALL CUPRA READING
0118 227 8941
Terms & Conditions
* Offer valid on Born stock orders placed after 17/10/24, not available on Retail Contract Hire purchases. Customer notification to CUPRA of intention to return vehicle under offer required 80 - 100 days from delivery. Available to selected retail customers, 18+ only. Offer subject to availability, usage, condition, mileage and other deductions. Terms, conditions and exclusions apply. Visit terms and conditions for full details.
† Offer open to retail customers in UK, aged 18+. Receive either: a 7kW Ohme Home Pro home EV charger (tethered), a 7kW ePod home EV charger (untethered) or a CUPRA Charging voucher with £700 credit who order a new CUPRA Born vehicle between 01 October 2024 and 31 December 2024 and collect their vehicle by 31 December 2024. Incentive must be requested at the point of purchase & cannot be claimed retrospectively. Stock only orders, subject to availability.
+ CUPRA UK warrants that it will rectify, free of charge, defects in materials and workmanship for a period of up to 3 years or 60,000 miles whichever occurs first on all vehicles ordered on or before 2nd April 2024. For vehicles ordered on or after 3rd April 2024 date, the warranty period is 5 years/90,000 miles, whichever comes first.
*Maximum power determined according to UN GTR.21, available for max. 30 seconds. The power output available in individual driving situation depends on variable factors such as ambient temperature, temperature / charging / conditioning status or physical ageing of the high-voltage battery. Availability of maximum power requires a specific high voltage battery temperature of between 23-50ºC and a battery charge level greater than 55% to deliver around 170kW for 58kWh (62kWh Gross) battery, and temperature of between 23-50ºC and a battery charge level greater than 85% to deliver around 170kW for 77kWh (82kWh Gross) Battery. Any deviations from the aforementioned parameters can lead to reduced power output and even to the overboost not being available at all.
Please note that some images and specifications may not reflect UK specification or may only be available as an option.
Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority. Our Firm Reference Number is 310503. Details of our permissions and trading names can be checked via the FCA register https://register.fca.org.uk/s/
All of the following companies are individually authorised and regulated by the Financial Conduct Authority with a Limited Permission for credit broking. Each company is a credit broker not a lender: Marshall North West Limited; Marshall of Ipswich Limited; Marshall of Peterborough Limited; Marshall of Scunthorpe Limited; and Silver Street Automotive Limited. All of the following companies are Appointed Representatives of Marshall Motor Group Limited for credit broking: Pentagon Limited; Ridgeway Garages (Newbury) Limited and S G Smith (Motors) Beckenham Limited.
We typically receive a commission or other financial benefit from our lenders for arranging finance for you. For further information on our commission arrangements please see our Finance Commission Disclosure Statement
Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority to conduct insurance distribution as an ancillary insurance intermediary. All of the following companies are Appointed Representatives of Marshall Motor Group Limited for the purposes of insurance distribution: Marshall North West Limited; Marshall of Ipswich Limited; Marshall of Peterborough Limited; Marshall of Scunthorpe Limited; Pentagon Limited; Ridgeway Garages (Newbury) Limited; S G Smith (Motors) Beckenham Limited; and Silver Street Automotive Limited.
List of Companies for credit-broking and insurance distribution
More about our credit-broking services & our insurance distribution activities
Calls may be recorded for training, monitoring and quality purposes.
^4.31 average Google Reviews score across all Marshall stores – 01/01/2019>30/04/2025 – out of 56,094 independent reviews received. Individual store scores are available in the Contact Us sections.
