Marshall are delighted to announce a new partnership with the dynamic and innovative BYD (Build Your Dreams) brand in Maidstone, Northampton, and Peterborough.
As the world transitions towards sustainable mobility, we are excited to partner with BYD as a global leader in electric vehicle technology, providing drivers with a new era of eco-friendly, technologically advanced cars. This partnership furthers our brand representation and unlocks three key geographic markets; markets where the Marshall brand has a strong existing presence.
BYD is a Chinese multinational corporation founded in 1995 and has quickly risen to prominence as the world’s largest manufacturer of new energy vehicles. The company is a pioneer in zero-emission transportation solutions, consistently ranking at the top of the global EV market. BYD's vision is clear: to lead the charge in green mobility by developing innovative technology that reduces carbon emissions, enhances driving experiences and shapes a cleaner future for all.
The new Marshall stores will showcase BYD’s new SEAL U DM-i, a plug-in hybrid (PHEV) five-seater SUV. This is BYD’s first PHEV model incorporating Super Dual Mode Technology in Europe. Alongside this, the popular BYD ATTO 3, BYD DOLPHIN and BYD SEAL models will also be available, highlighting BYD’s diverse range of sustainable and innovative vehicles.
All three stores will provide New Retail, Motability and Fleet sales across the full BYD range of vehicles. The stores will be complemented by used vehicle sales and on-site aftersales care, incorporating service maintenance and parts distribution.