Colour me beautiful: The new Volvo XC40 adds fresh dimensions to small SUV ownership. | Marshall Volvo

Colour me beautiful: The new Volvo XC40 adds fresh dimensions to small SUV ownership

11th September 2017

The soon-to-be-released Volvo XC40 is promising something altogether fresh for the premium small SUV market, centred on the vibrant individuals who sit behind the wheel.

A new world for Volvo, the small SUV segment is brimming with possibility; mostly in regard to personalisation, with a notable void in current offerings. Volvo have pinpointed the XC40’s audience as being fashion-conscious, curious about design and keenly interested in popular culture, as well as mostly dwelling in bustling and dynamic cities. Mirroring the diversity of the typical XC40 owner’s everyday life, Volvo have created a vehicle with numerous customisation options. Why fit the mould?

Introducing all-new interior colour choices, the XC40 will be available with an optional Lava Orange carpet, Oxide Red upholstery, and a wealth of trims and materials to step up the game. Featuring a hotly fashion-centric Momentum trim level with an eye-grabbing palette of exterior colour combinations, an R-Design and Inscription trim level are also available, showing off premium and athletic prowess.

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