As part of their pioneering ‘On Call’ mobile platform, Volvo are using in-depth customer research to provide innovative caretaking services, saving both time and effort for busy vehicle owners.
The pilot programme is initially taking place in San Francisco, focussing on Volvo XC90 SUV and S90 luxury saloon owners; starting in November, the trial will involve around 300 customers, delivering services which are prompted via request on the On Call app.
Volvo’s unique customer surveys have revealed that 70% of customers would like on-demand fuelling services, while 56% would like their vehicle picked up for routine maintenance; a further 49% would like their car to be moved from one location to another without getting behind the wheel themselves. It’s these kinds of amenities which Volvo aim to provide via mobile services, offering a whole new level of convenience to drivers with time-sensitive priorities.
The Volvo On Call app will locate relevant services in the area, which can then be ordered by customers via their smartphone. The request is then sent to the authorised provider, of whom will carry out the service required. Through the pilot project, Volvo aim to both fine-tune and increase the number of available provisions, creating a comprehensive network of services which will potentially revolutionise car ownership.
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