CUPRA Born Introducing the CUPRA Born Starting From £34,125.00

CUPRA Born. 100% Electric.

Available now to test drive at Marshall CUPRA Cambridge, Leicester & Oxford.

Every new CUPRA now comes with a comprehensive 5 year warranty.+​​

Get more when you go electric. £750 prepaid card† and a complimentary Ohme charger† with every new CUPRA Born ordered by 30 June 2024, and taking delivery of the vehicle by 01 July 2024.

Explore the first-ever all-electric CUPRA, with outstanding performance and a commitment to sustainability and innovation.

MDP (Manufacturer’s Direct Price), inclusive of VAT. Sold by CUPRA UK, a trading division of Volkswagen Group United Kingdom Limited

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CURPA Born, Exterior, Side
CURPA Born, Exterior, Front, Emerging from the Darkness
CURPA Born, Interior, Side of Front Seats

A new way to feel electric

Unrivalled, dynamic sustainability coupled with defying innovation. Meet the first fully electric CUPRA.

A bold vision ​

​A design that moves you. The new CUPRA Born comes with a sleek body and sporty lines. 

Intuitive technology 

​Connectivity at its core. Welcome a seamless driver experience with state-of-the-art digital features. 

CUPRA charging solutions

Enjoy easy charging with the CUPRA Charger by Elli and the CUPRA Easy Charging app – at home and on the road. For efficient and cleaner driving.


Built to make you feel

The new CUPRA Born is designed to evoke pure emotion, fusing radiant energy with a challenger spirit.

CURPA Born, Exterior, Rear Diffuser Close up
CURPA Born, Exterior, Front Alloy Close up

Rear bumper 

Shaped for pure power and perfectly echoing the sleek lines and character of the model.

Designed for aerodynamic performance

20" BLIZZARD Machined Aero Wheels with inserts in glossy black and copper (available as an optional extra).

CURPA Born, Exterior, Logo Illumination from Wing Mirror
CURPA Born, Exterior, Front Headlight Close up

Welcome light 

The CUPRA logo illuminates the ground, reflecting your place in the CUPRA tribe. 

Ceremony lights

A glowing sequence comes to life when you approach and unlock your vehicle.

Fierce inner spirit

Only the best. Sophisticated interiors that encapsulate CUPRA’s outstanding passion for quality.

CURPA Born, Interior, Front
CURPA Born, Interior, Center Console

Heated CUPRA steering wheel 

The CUPRA Born comes with a heated steering wheel encased in leather, with multi-functional touch buttons. ​

Bucket seats 

Prime comfort crafted with high quality, recyclable materials.​

Finest interiors

No compromise on quality with superior, soft materials and refined copper detailing.


Striking design meets instant electric performance.

Battery 58kWh. Max Power: 204 HP* with Electric range max-min: 426-376 km

Born with e-Boost

This option delivers an extra boost of instantaneous power.

Battery 58kWh. Max Power: 231 HP* with Electric range max-min: 422-373 km

Battery 77kWh. Max Power: 231 HP* with Electric range max-min: 551-495 km

Advanced technology

Smooth drive merged with the latest technology.

CURPA Born, Interior, Parking Sensors
CURPA Born, Travel Assist
CURPA Born, Pre Crash Assist
CURPA Born, Augmented reality Heads-up display

Smooth parking thanks to the Top View Camera (available as an optional extra) and 12” infotainment screen.

Unrivalled drivability with Travel Assist camera and sensors.

Pre-Crash Assist braces the vehicle in case of collision.

Augmented reality head-up display offers an immersive driving experience (available as an optional extra).



Connected like never before

Make your vehicle smart by activating CONNECT online services: from remote vehicle control to online music & navigation.

Always connected

Climatise your vehicle before departure and control the charging process remotely with My CUPRA App¹. Got a Navi System Plus? Access online navigation with data in real time, find charging stations and browse more than 10,000 radio stations and podcasts from around the world.


  • Charging and climatisation customised to your schedule
  • Send destinations from the My CUPRA App¹ to your car
  • Online Voice Assistant
  • Check Charging Stations for power types and opening hours
CURPA Born, Connect online services


Our first 100% electric model proves to be one of the safest in the market after achieving the top rating during the Euro NCAP car safety assessment programme’s rigorous testing. The CUPRA Born scored high in every category.

Next steps.

For more information, please click the links below or contact your local Marshall CUPRA retailer.

Contact us

Call, click or visit us today at Marshall CUPRA in Cambridge, Leicester & Oxford for more information.

01223 663234

01162 149460

01235 602193

Terms & Conditions

All prices shown are MDP (Manufacturer’s Direct Price), inclusive of VAT. Sold by CUPRA UK, a trading division of Volkswagen Group United Kingdom Limited. MDP includes: delivery to Agent, number plates, new vehicle registration fee, the first year's Vehicle Excise Duty and VAT (calculated at 20%). CUPRA UK may change the MDP at any time (this includes where there are government changes in regulation and/or legislation). There may be a delay to any MDP prices displaying correctly on our materials.

† † Offer open to private UK retail customers, aged 18+. Offer available when ordering a CUPRA Born between 03 April to 30 June. And taking delivery of the vehicle by 1 July 2024. New vehicle stock purchases only. Offer is for a £750 prepaid card, (prepaid card is issued by GVS Prepaid Ltd, pursuant to license by Mastercard® International Incorporated) and an Ohme Home EV charger option: available to homeowners or renters with landlord's permission with off-street parking & sufficient electrical capacity. Standard installation (subject to Ohme T&Cs). No cash alternative. Offer cannot be claimed retrospectively against previous orders. Not available to fleet customers. The card standard terms and conditions will apply.

+ CUPRA UK warrants that it will rectify, free of charge, defects in materials and workmanship for a period of up to 3 years or 60,000 miles whichever occurs first on all vehicles ordered on or before 2nd April 2024. For vehicles ordered on or after 3rd April 2024 date, the warranty period is 5 years/90,000 miles, whichever comes first.

*Maximum power determined according to UN GTR.21, available for max. 30 seconds. The power output available in individual driving situation depends on variable factors such as ambient temperature, temperature / charging / conditioning status or physical ageing of the high-voltage battery. Availability of maximum power requires a specific high voltage battery temperature of between 23-50ºC and a battery charge level greater than 55% to deliver around 170kW for 58kWh (62kWh Gross) battery, and temperature of between 23-50ºC and a battery charge level greater than 85% to deliver around 170kW for 77kWh (82kWh Gross) Battery. Any deviations from the aforementioned parameters can lead to reduced power output and even to the overboost not being available at all.

Please note that some images and specifications may not reflect UK specification or may only be available as an option.