The new A-Class is here. Available now to view and test drive at all Mercedes-Benz retailers. What are you waiting for? The all-new Mercedes-Benz A-Class is now on sale at Marshall Mercedes-Benz Blackburn, Blackpool, Bolton, Chichester, Portsmouth, Preston, Southampton, South Lakes and Winchester, with prices starting from just £25,800 for the A 180 d SE. The petrol-powered A 200 starts from £27,500, while the A 250 is available from £30,240.
The new A-Class is initially available in three trims: SE, Sport and AMG Line; and with a choice of three engines, all with a seven-speed automatic gearbox.
Every model comes packed with a high specification as standard. The entry-level SE features twin seven-inch displays including a central touchscreen with MBUX multimedia system with ‘Hey Mercedes’ voice activation; comfort suspension; 16-inch alloy wheels; DAB radio; Artico leather and Bertrix fabric upholstery; Active Lane Keeping Assist; Speed Limit Assist; Keyless-Go starting function; and air conditioning.
The Sport trim line adds LED high performance headlights; 17-inch alloy wheels; Artico and Fléron fabric upholstery; and automatic climate control.
AMG Line customers will benefit from 18-inch AMG alloy wheels; AMG bodystyling; Artico and Dinamica microfibre upholstery; and three-spoke sports steering wheel.
There are a number of options available. The Executive equipment package costs £1,395 and upgrades the standard seven-inch central touchscreen media display to a 10.25-inch item, as well as adding Active Parking Assist with Parktronic; heated front seats; and Mirror package.
For £2,395, customers can specify the Premium equipment line which, in addition to the Executive line, adds a 10.25-inch cockpit display – creating a widescreen effect; 64-colour ambient lighting; illuminated door sills; Keyless-Go; upgraded sound system; and rear armrest.
The Premium Plus equipment line includes the Premium and Executive lines, and adds memory function for the driver and front passenger seats; multibeam LED head lights with Adaptive Highbeam Assist Plus; and a panoramic sunroof.
The Advanced Navigation package introduces augmented reality into the onboard satellite navigation. Using a camera located at the top of the windscreen, the infotainment screen overlays the navigation display with the actual road ahead, making for clearer, more obvious navigation. The package includes Traffic Sign Assist which automatically reads road signs, making sure the driver is always aware of the current speed limit. The Advanced Navigation package costs £495 and is only available in conjunction with the Executive, Premium or Premium Plus equipment lines.
The new A-Class is the first Mercedes-Benz model to feature the completely new multimedia system MBUX - Mercedes-Benz User Experience, which also ushers in a new era in Mercedes me connectivity. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualised and adapts to suit the user. It thus creates an emotional connection between the vehicle, driver and passengers.
Its further strengths include the high-resolution Widescreen cockpit with touchscreen operation of the media display, the navigation display with augmented reality technology plus intelligent voice control with natural speech recognition, which is activated with the code word "Hey Mercedes". A head-up display is also available. The touchscreen is part of the comprehensive MBUX touch-control concept – a triad consisting of the touchscreen, touchpad on the centre console and touch control buttons in the steering wheel.
MBUX is a revolution of the user experience in the car. Emotively appealing showcasing features underline the comprehensibility of the control structure and thrill through brilliant 3D maximum-resolution graphics, which are rendered, i.e. calculated and displayed, in real time.
New and improved Mercedes me connect services are being launched with the new infotainment generation MBUX. These include navigation functions based on Car-to-X communication (information from vehicle to vehicle about events registered by sensors, e.g. emergency braking, ESP® intervention, or manual reporting e.g. of an accident by the driver), and Vehicle Tracker, which makes it easier to find the parked vehicle, as well as outputting a message if the parked vehicle suffers an impact or is towed away.
The Mercedes me app collection can be placed as an icon on the screen in a user-friendly way and can be freely sorted on the homepage like all other main applications. In addition, online content such as current filling station prices or the availability of parking spaces in the multi-storey car park are displayed in MBUX. Online updating is a simple way of allowing new content to be made available in MBUX.
For more information about the new Mercedes-Benz A-Class, including finance packages and optional extras, please contact the team at Marshall Mercedes-Benz in Blackburn, Blackpool, Bolton, Chichester, Portsmouth, Preston, Southampton, South Lakes or Winchester.
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