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New CUPRA Born Introducing the New CUPRA Born Starting From £34,715.00

New CUPRA Born. 100% Electric.

Available now to test drive at Marshall CUPRA Braintree, Cambridge, Leicester & Oxford.

CUPRA confirms that the next model to join the family will be the 100% Electric CUPRA Born. The New CUPRA Born will be manufactured at the Zwickau plant in Germany.

The New CUPRA Born is designed to evoke pure emotion, fusing sportive energy with a challenger spirit. Only the best.


CUPRA Born, Exterior, Side, Blue
CUPRA Born, Exterior, Front Grille
CUPRA Born, Interior, Front Seats

A new way to feel electric

Unrivalled, dynamic sustainability coupled with defying innovation. Meet the first fully electric CUPRA.

A bold vision ​

​A design that moves you. The new CUPRA Born comes with a sleek body and sporty lines. 

Intuitive technology 

​Connectivity at its core. Welcome a seamless driver experience with state-of-the-art digital features. 


Built to make you feel

The new CUPRA Born is designed to evoke pure emotion, fusing radiant energy with a challenger spirit.

CUPRA Born, Exterior, Rear Bumper
CUPRA Born, Exterior, Front Alloy Close up

Rear bumper 

Shaped for pure power and perfectly echoing the sleek lines and character of the model.

Designed for aerodynamic performance

20" BLIZZARD Machined Aero Wheels with inserts in glossy black and copper (available as an optional extra).

CUPRA Born, Exterior, Logo Projected on ground
CUPRA Born, Exterior, LED Headlight close up

Welcome light 

The CUPRA logo illuminates the ground, reflecting your place in the CUPRA tribe. 

Ceremony lights

A glowing sequence comes to life when you approach and unlock your vehicle.

Fierce inner spirit

Only the best. Sophisticated interiors that encapsulate CUPRA’s outstanding passion for quality.

CUPRA Born, Interior, Front Seats
CUPRA Born, Interior, Center Console
CUPRA Born, Interior, Drivers Position

Heated CUPRA steering wheel 

The CUPRA Born comes with a heated steering wheel encased in leather, with multi-functional touch buttons. ​

Bucket seats 

Prime comfort crafted with high quality, recyclable materials.​

Finest interiors

No compromise on quality with superior, soft materials and refined copper detailing.

Batteries & range to feel the impulse

Maximum torque, instant acceleration. 100% battery-powered, the new CUPRA Born allows you to feel amplified power right from the very start.

CUPRA Born, Exterior, Front Side
CUPRA Born, Exterior, Rear Side

Born 45

Electric 45 kWh / 110 kW (Up to: 150PS, estimated max range: 211 miles*)

Born 58

Electric 58 kWh / 150 kW (Up to: 204PS, estimated max range: 260 miles*)

Advanced technology

Smooth drive merged with the latest technology.

CUPRA Born, Interior, Parking Sensors
CUPRA Born, Exterior, Collision Warnings
CUPRA Born, Interior, Pre-Crash Assist
CUPRA Born, Interior, Augmented Reality

Smooth parking thanks to the Top View Camera (available as an optional extra) and 12” infotainment screen.

Unrivalled drivability with Travel Assist camera and sensors.

Pre-Crash Assist braces the vehicle in case of collision.

Augmented reality head-up display offers an immersive driving experience (available as an optional extra).



Connected like never before

Make your vehicle smart by activating CONNECT online services: from remote vehicle control to online music & navigation.

Always connected

Climatise your vehicle before departure and control the charging process remotely with My CUPRA App¹. Got a Navi System Plus? Access online navigation with data in real time, find charging stations and browse more than 10,000 radio stations and podcasts from around the world.


  • Charging and climatisation customised to your schedule
  • Send destinations from the My CUPRA App¹ to your car
  • Online Voice Assistant
  • Check Charging Stations for power types and opening hours
CUPRA Born, SEAT Connected

Marshall CUPRA test drive imagery

CUPRA Born, Exterior, Rear Badge Close Up
CUPRA Born, Exterior, Front
CUPRA Born, Interior, Steering wheel logo Close up
CUPRA Born, Exterior, Front Side, Blue
CUPRA Born, Interior, Steering Wheel
CUPRA Born, Exterior, Rear Lights

Next steps.

For more information, please click the links below or contact your local Marshall CUPRA retailer.

Contact us

Call, click or visit us today at Marshall CUPRA in Braintree, Cambridge, Leicester & Oxford for more information.

01376 767043

01223 663234

01162 149460

01235 602193

Terms & Conditions

Please note that some images and specifications may not reflect UK specification or may only be available as an option.

* Based on internal CUPRA testing designed to reflect Worldwide harmonised Light vehicles Test Procedure (WLTP) procedures. The CUPRA Born is not yet available for sale in the UK and has not been through homologation, so official WLTP range values are not yet available. Test results were obtained after the battery had been fully charged and are as at May 2021. Figures shown are not yet confirmed and are for information only. May not reflect real world driving. Range, power (KW) and acceleration will vary depending on battery choice and a number of other factors including the starting charge of the battery, accessories fitted (post-registration), variations in weather, driving style and vehicle load. 77kWh Battery (335 miles range) will be available from 2022. Please check in with your local CUPRA Retailer for updates and official data when available. The CUPRA Born is a battery electric vehicle requiring mains electricity for charging.

** Zero emissions while driving

^ Long range Battery 77kWh (335 miles range) and steering wheel with satellites will be available from 2022.

*If you refer to CO2 Emissions i.e. 0g/km, you will need a disclaimer linked to the CO2 emissions figure stating **Zero emissions while driving.