According to research2, having a chat facing the same way as someone makes people more honest and open to discussing their feelings. Considering over a million journeys are made in Ford Transits daily, this led us to that idea that Ford can provide a space for countless men to talk about mental health, every day.
Our ‘Elephant in the Transit’ campaign, which tackles the sometimes awkward subject of mental health head on, will be promoted nationwide from TV and in Social Media and will be supported by key PR initiatives.
For our 13,000+ employees in the UK, we’ve also signed the Time to Change Employer Pledge. An act that shows our commitment to ensure our employees will receive the support and training they need, so that no-one in the workplace has to face a mental health problem alone.
Together with Time to Change, we’re committed to helping more men open-up about their mental health. If you have a friend, family member or colleague you are worried about, or would just like to find out more, you can get advice from Time to Change at https://www.time-to-change.org.uk
1 Source: ONS 2016
2 Source: Stuart Hannah/Tim Lott, ‘Let’s talk about it in the car/ The car, our second home’, www.theguardian.com, 23rd Nov 2013