​Ford’s Intelligent Speed Limiter prevents drivers playing fast and loose with critical road laws.​

Breaking the speed limit should always be the last of a road user’s intentions. However, thanks to new rules which are to be introduced this week, the cost involved with being caught speeding is to dramatically increase.

Drivers who choose to travel above the legal speed limit could be slapped with a fine worth up to 175% of their weekly wage; a consequence which many would regard as being justified in comparison to the dire results of driving too fast. The only way to avoid a fine is to drive sensibly and obey the law; and with Ford’s latest technology, it’s easier than ever to stay in control and be safe on the road.

Ford’s Intelligent Speed Limiter ‘reads’ traffic signs and transfers that information to the vehicle, electronically limiting its speed so the designated allowance is not exceeded. Not only does this avoid fines, but increases the chances of everyone on the road reaching their destination safely.

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MARSHALL FORD OF ST EDMUNDS
01284 545170

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01223 663021

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01553 334196