Reach Out - to attract more women
Welcome In - to remove any potential bias in recruitment
Pull Through - to pull women through the promotional pipeline
Hold On - to retain talented women
The 30% is an aspiration not a target or a quota and the aim is to share an enthusiasm to improve the gender balance in the sector, in order to improve the image of the industry, serve the customer base better, enhance company performance, and make the workplace an equitable environment by removing unconscious bias and obstacles that prevent talented women progressing up the career ladder.
First and foremost it aligns to our value of Integrity and Fairness. We want an inclusive work environment which means addressing the gender imbalance in a structured and strategic way.
In addition, research shows how important this is to us, our customers and our business:
We will keep you posted with updates on our progress and continue to share the successes of some of the incredible women we already have in our business looking to further their careers with us.