Audi A1 Sportback

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AUDI THINKS BIG FOR THE NEW AUDI A1 SPORTBACK

Audi breathes new life into its hot hatchback, with the popular and sporty small car redesigned and polished for the next generation of drivers.



Smallest Audi in the portfolio grows in stature and in sophistication with totally new look and numerous technologies from the larger models.

> Completely new design from the ground up

> New TFSI engine range offering up to 200PS

> Infotainment concepts from the full-size class

> New driver assistance systems for more safety and comfort

> Two striking Launch Edition models available in the first phase

​Since 2010 Audi has been compressing all that it stands for into the A1 - a premium subcompact hatchback that has the measure of the urban environment but is also fit to go the distance - and the all-new second generation of this diminutively proportioned yet immensely successful entry point into the Audi brand is now waiting in the wings. Available exclusively as a five-door Sportback, the latest car features dynamic new styling that combines absolute modernity with classic detailing drawn from the brand-defining Ur quattros of the Eighties, and complements it with infotainment and driver assistance systems on a par with the contemporary full-size class.

Exterior design: Striking, purposeful with genes of the Ur-quattro

The A1 Sportback has grown significantly in length – extended by 56 millimetres, it now measures 4.03 metres. At the same time, its width has remained almost the same at 1.74 metres, while at just 1.41 metres high (excluding its aerial) it retains a low-slung stance which is emphasised further by the wide track and short overhangs. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front, above which are three flat bonnet slits which pay homage to the Sport quattro, the brand’s rally icon from 1984.

The new A1 Sportback is available in a choice of ten colours which, as an option, can be combined with a contrasting roof colour extending from the A-pillar to the roof edge spoiler. The exterior mirror housings, the side front spoiler lips and the side sills are also available in a contrasting colour.

Fully digital: operation and display

The new Audi A1 Sportback is fit for the digital future. Even the entry level SE version features a fully digital instrument cluster with a high-resolution, 10.25-inch display and a multifunction steering wheel as standard. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver’s direct field of vision.

Powerful and efficient: the engines

Whether around town or travelling further afield the powerful and efficient engines in the new A1 Sportback range measure up to the task in hand. There is a choice of efficient TFSI engines with outputs ranging from 95PS to 200PS, all enhanced by turbocharging, direct injection and a particulate filter as standard.

New look: the interior design

In the driver-focused cabin with its emotive, customisable design the eye is drawn in particular to the compact unit of air vents and the digital instrument cluster. All of the controls and touch-screen displays are strongly driver-oriented. The display and the air vent strip on the front passenger side are integrated into an area with a black glass look. In the dark, the cockpit can be brought to life by an optional contour and ambient lighting package that includes LED light elements in 30 selectable colours.

Light and particularly robust: the body

The body of the new Audi A1 Sportback includes components made out of hotformed steel that form the backbone of the passenger cell. The rigid body and precise panel fit form the basis for agile handling characteristics and the absence of intrusive noise on board. With a frontal area of 2.07 sq m and a drag coefficient of 0.31, the new A1 Sportback offers very little wind resistance.



Contact us

Get in touch with Marshall Audi in Marshall Audi in Beckenham, Bexley, Coulsdon, Exeter, Newbury, Oxford, Plymouth, Taunton and Wimbledon now for more information about the Audi A1 Sportback or to discuss a test drive or finance options with a member of our team.

BECKENHAM AUDI
0203 811 0213
BEXLEY AUDI
0203 811 0229
COULSDON AUDI
0203 811 0262

EXETER AUDI
01392 338057
NEWBURY AUDI

01635 592035
OXFORD AUDI
01865 566035

PLYMOUTH AUDI
01752 526332
TAUNTON AUDI
01823 230493
WIMBLEDON AUDI
0203 811 0291



An edgy video for the edgy new Audi A1 Sportback

Audi A1 Sportback 360° View