New Audi A3 Sportback

More dynamic than ever before: The New Audi A3 Sportback.

The Audi A3 combines sporty performance with high efficiency. In addition to new suspension technologies and partially electrified drives, this model features a digital operating concept and numerous innovations and captivates with its design and technology.

Audi established the premium compact class segment with the A3 in 1996. The new generation of the Audi A3 is now here – sporty, digitalized and fully connected. Beneath the progressive design of the body of the new A3 Sportback lie many innovations from the full-size class, for example the infotainment, suspension, and driver assist systems.

Distinctive: design and lighting

The new A3 models feature compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches.

The digital daytime running lights of the Matrix LED headlights are a further innovation. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable. The sporty and sophisticated design is continued in the interior with the new shifter, aluminium or carbon inlays, striking door openers, and an instrument panel with a black-panel look. Seat upholstery made of recycled PET bottles, on which stylish contrasting stitching sets accents, are being used for the first time.​

Optimised: the space concept

The new A3 models offer more space and functionality combined with compact external dimensions. Measuring 4.34 meters (14.2 ft) in length and 1.82 meters (6.0 ft) in width (without mirrors), the A3 Sportback has grown by just over three centimetres (1.2 in) compared with its predecessor. The height of 1.43 meters (4.7 ft) – without the roof antenna – and the wheelbase of 2.64 meters (8.7 ft) remained unchanged. Depending on the position of the rear bench seat, the luggage compartment holds between 380 (13.4 cu ft) and 1,200 litres (42.4 cu ft), and the loading floor can be inserted at different heights. Upon request, there is a tailgate for the Sportback that can also be opened with a foot movement. With the A3 Sportback, it is optionally available with an electric drive that closes the tailgate once more.​

Digitalised: controls and displays

The cockpit of the new A3 is wholly focused on the driver. It uses familiar elements from the brand’s full-size class models and is equipped with a 10.1-inch touch display as standard, which is integrated in the centre of the instrument panel. It recognises letters entered by hand, provides acoustic feedback, and can be controlled using natural language.

The instrument cluster, which the driver operates via the multifunction steering wheel, is also digital as standard. The optional Audi virtual cockpit provides additional functions such as the large display of the navigation map. The plus version measures 12.3 inches and enables three different views, including graphics with a sporty look. A head-up display is offered as an option.

Intensified: the infotainment

The MMI operating concept is powered by the new third-generation modular infotainment platform. Its computing power is ten times higher than that of its predecessor. It performs all tasks relating to connectivity, including telephony and the Audi connect services with LTE Advanced speed, and also has an integrated Wi-Fi hotspot.

Individual settings can be stored in up to six user profiles – from climate control and the seat position to frequently selected navigation destinations and frequently used media. The DAB+ digital radio is included as standard and the online or hybrid radio is available as an option. Route guidance is particularly easy and flexible. For example, the navigation offers predictions on the development of the traffic situation, high-resolution satellite images from Google Earth, and detailed 3D models of many major European cities. The online traffic information plus with lane-precise traffic flow display and the Amazon Alexa voice assistant will follow in the near future.

The connect services also include the car-to-X services. In selected cities, they help with finding free parking spaces on the roadside or allow the driver to surf the green wave by communicating with traffic lights. The new Audi A3 is connected to the user’s smartphone via the myAudi app, Apple CarPlay or Android Auto, as well as via the Audi phone box. The latter connects the device to the car antenna and charges it inductively. The Audi connect key allows the user to lock and unlock the car and to start the engine via an Android smartphone.

“Edition One” special edition model

At the market introduction of the new Audi A3, the special-edition model “edition one” with exclusive features will be available in the four colours of atoll blue, mythos black, glacier white, and Navarra blue. The exterior is based on the advanced line with special attachments, while the interior is based on the S line package. The latter includes sport seats with integrated head restraints and the S emblem in the backrests, a perforated steering wheel with the S badge, aluminium decor, black headlining, and stainless steel pedals. Darkened Matrix LED headlights and 18-inch wheels round off the vehicle’s dynamic appearance.​