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Lamborghini Poole Set to Open in Spring 2026 as Marshall Motor Group Expands Luxury Portfolio


Poole, Dorset (and the south coast region) is gearing up for the arrival of one of the world’s most prestigious automotive brands. Marshall Motor Group has confirmed plans to open a new Lamborghini dealership in the town, marking a major step in its expansion into the ultra-luxury sports car market.

The stunning dealership, located on Sterte Avenue West, will open in spring 2026. Lamborghini Poole is the only official representative of the Lamborghini brand in Dorset/Hampshire and wider South of England, offering both new models and Lamborghini Selezione certified pre-owned models, alongside comprehensive aftersales services including maintenance, original spare parts and accessories.

The Lamborghini Poole facility will feature a display of the latest Lamborghini models as well as an Ad Personam area, which allows customers to individualise their super sports cars from the extensive range of optional equipment and virtually limitless colours and finishes. Digital configuration tools and physical material samples - from paint finishes to fine leathers - allow clients to create a truly bespoke car that reflects their personal style.

Lamborghini Poole - opening soon.

Lamborghini Poole
Sterte Avenue West, Poole, Dorset BH15 2AL.
lamborghini@marshall.co.uk

See our Frequently Asked Questions (FAQs)


Want to know more about Lamborghini sales/aftersales or be kept informed ahead of Lamborghini Poole's opening?

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Frequently Asked Questions (FAQs)

When will Lamborghini Poole open?

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Lamborghini Poole is scheduled to open in spring 2026.

Where is Lamborghini Poole located?

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The dealership will be at Sterte Avenue West, Poole, Dorset BH15 2AL.

Will Lamborghini Poole be an official Lamborghini dealer?

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Yes, Lamborghini Poole will be the only official Lamborghini representative for Dorset, Hampshire, and the wider South of England.

What services will Lamborghini Poole offer?

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  • New Lamborghini models
  • Lamborghini Selezione certified pre-owned vehicles
  • Aftersales services, including maintenance, genuine spare parts, and accessories.

Will there be customization options for my Lamborghini?

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Absolutely. Lamborghini Poole will feature an Ad Personam area, allowing customers to personalize their car with a wide range of colours, finishes, and materials using digital tools and physical samples.

Can I book a service or make an enquiry before the opening?

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Yes, you can contact us on the attached form or via email at lamborghini@marshall.co.uk for enquiries or to register your interest.

Will test drives be available?

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Test drives will be available once the dealership opens. Please register your interest on the form / contact us closer to the opening date for details.

Does Lamborghini Poole offer financing or leasing options?

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Yes, tailored finance and leasing solutions will be available for both new and pre-owned Lamborghini models.

What is Lamborghini Selezione?

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Lamborghini Selezione is the official certified pre-owned program, ensuring vehicles meet strict quality standards and come with warranty coverage.

How can I stay updated on the opening and events?

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Follow Marshall Motor Group and Lamborghini Poole on social media or email lamborghini@marshall.co.uk to join our mailing list.

About Automobili Lamborghini

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Founded in 1963 in Sant’Agata Bolognese, Automobili Lamborghini is a global icon of Italian automotive craftsmanship. After 60 years of creating some of the most iconic cars in automotive history, Lamborghini became the first brand in the super sports car segment to offer a fully hybridised lineup: the Revuelto, a V12 HPEV (High Performance Electric Vehicle); the Urus SE, the first plug-in hybrid Super SUV; and the all-new Temerario is the only production super sports car able to reach 10,000 rpm, thanks to its all new twin-turbo V8. Together, they redefine performance while significantly reducing emissions.

Every Lamborghini is proudly conceived, designed, and built in Italy, at a facility that now produces over 10,000 cars annually and leads in both innovation and sustainability. Automobili Lamborghini continues to push boundaries while staying true to its values: brave, unexpected, and authentic - and coming soon to Poole, Dorset, UK.