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Marshall completes acquisition of SEAT & CUPRA Reading

24 July 2025

Hot-on-the-heels of recent strategic growth initiatives, Marshall Motor Group is pleased to announce the acquisition of SEAT & CUPRA Reading from Citygate Automotive Limited. This acquisition further strengthens Marshall’s representation of the SEAT & CUPRA brands and enhances its already strong presence in the Thames Valley region.

The acquisition includes the full transfer of sales and aftersales operations at the Reading store on Peppard Road, which is located in a key retail territory for both brands.

Gary Savage, CEO at Constellation Retail, commented: “This acquisition is another step in our strategy to grow scale with existing brand partners in new geographic territories. We are delighted to represent SEAT and CUPRA in Reading. I am pleased to welcome our new colleagues to Marshall and look forward to building on the strong foundations already in place.”

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