Discover the future of mobility with BMW i, which offers models with both all-electric engines and plug-in hybrids. Together, these two options allow drivers to find their perfect electric driving solution, whether it’s for everyday adventures or hitting the open road. With BMW i, there's never been a better time to drive electric.
Born electric: with the BMW i Mobility Concept, everyday travel can be 100% electric and a pleasure before, during and after each journey.
BMW i is a comprehensive and groundbreaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new definition of premium, defined by sustainability. It thrills with its innovative vehicles: the all-electric BMW i3, a locally emission-free vehicle for city driving that is sustainably designed throughout; and the BMW i8, the future of the sports vehicle.
Electric and electrifying: every detail, every characteristic, everything in the BMW i3 with eDrive is designed to compliment vibrant city life. Powered by its fully emission-free electric motor, the BMW i3 guarantees urban mobility where a city car needs it most: in city centres with road restrictions already in place. From an ecological perspective, the BMW i3 impresses with its breath-taking acceleration, from low speeds or even from a standstill – and with a high-voltage battery (lithium-ion high-voltage battery) with a range of up to 125 miles, it covers all destinations. From driving around the city centre, to the centre from the outskirts, both are easily within the motor’s range.
With its intelligent, lightweight construction using carbon, and aerodynamic design the BMW i8 Coupé and new BMW i8 Roadster is an efficient, progressive sports car. The use of recyclable materials makes the interior a model of sustainability. The result is a car that delivers pure driving pleasure, with the smallest possible carbon footprint.
Below the bonnet, the BMW i8’s plug-in hybrid engine brings together the advantages of electromobility and innovative engine technology for extraordinarily dynamic driving and extremely low consumption and CO2 emissions.
Test drive a new BMW i3 or BMW i8 from one of our retail centres. Marshall BMW has locations in Hampshire, Bournemouth, Scunthorpe, Salisbury and Grimsby. Contact any of our teams for more information.
Hi Dan. What does being an i Brand Manager involve?
I'll be looking after all BMW hybrid and electric cars. The i3 is 100% electric, and the i8 is hybrid. For customers new to electric cars, it's a lifestyle change. We go home and plug in a mobile phone, and now we're plugging our cars in. It takes a bit of re-education.
Have people been responsive so far?
Absolutely, the best thing I've done is to get them into the car, because it drives the same as a BMW. But at the same time, it's costing just over £2 for 100 miles. So it's cost-effective, plus there's no road fund licence. The i8 is a supercar. I took it to a show last week in Basingstoke and the reception was amazing. The acceleration is astounding. Plus, there’s great practicality under its good looks.
How did you get to know the i range?
When I started I did about three weeks’ worth of research. After that, I knew that this is where the industry is going; this is where people are going to be in five years. I think BMW is ten years ahead of the average car.
What do you enjoy doing outside of work?
I'm quite active within football and I run a team called West Mullen, based in Bournemouth, and also play in goal. I'm a keen golfer too