Leading motor retail group, Marshall, have ‘hit the treble’ with the sponsorship of a trio of leading professional darts players for the 2021 season. The sponsorship includes World #1 and the recently crowned PDC World Champion, Gerwyn “Iceman” Price, Two-time World Championship Finalist Simon “The Wizard” Whitlock and one of the sport's emerging stars and 2020 International Darts Open winner, Joe “The Rockstar” Cullen.

Throughout the year, the three professional darts players will carry prominent Marshall branding on their competition shirts exposing the brand to a highly loyal audience which has seen a renaissance in the last 12 months as tournaments were paused due to the pandemic. 

The sport adapted by bringing the game to the masses via online home tournaments titled ‘The PDC Home Tour’ and the MODUS Icons of Darts that was streaming live for nine hours a day. This allowed supporters to fill a sporting void and attracted new audiences to the sport as a pastime and greater TV audiences as the sport recommenced.

As well as the shirt branding, throughout the next 12 months Marshall will be running competitions, social engagement programmes plus personal appearances of players (when possible) plus virtual meet and greets and online game challenges.  ​

Marshall Motor Group’s Daksh “The CEO” Gupta said: “We are delighted to join forces with three of the most recognised players in the world. This partnership will see the Marshall brand ‘on the oche’ of what promises to be a fantastic year of darts – which is seeing unbelievable exposure at these unprecedented times. For the 2021 World Championship, earlier this month, Sky Sports had a dedicated Sky Sports Darts channel across the 16 days, and a 1.25 million peak and an average of one million viewers for the final.”

Daksh added “It’s great to see Marshall brand alongside the World #1 Gerwyn and the talent of Simon and Joe too. I can’t wait to see the branded shirts on TV and across social media where the three have combined followers of over 1.3 million!”

Simon Whitlock said: “Myself, Joe and Gerwyn are delighted to be working with Marshall Motor Group. We are all looking forward to a successful partnership and season ahead.”

You can see the three players and Marshall brand in action today, Friday 29 January 2021 and throughout the weekend when they all compete in the Ladbrokes Masters from the aptly-named Marshall Arena, Milton Keynes – which is LIVE on ITV4.

Let’s play darts!

29 January 2021​