Marshall Motor Group’s CEO, Daksh Gupta said: “After her breakthrough performance at the 2020 World Darts Championship, Fallon is an icon of the sport - we are delighted to welcome Fallon to the Marshall partnership stable. Given our brand building strategy across football, cricket, rugby and now darts, it was important to have a gender balance in our partnerships … and Fallon, whose name and popularity transcends the sport, was the perfect choice.”
Daksh Gupta added: “Jonny has made a fantastic start to the 2021 season and his high profile will further increase Marshall’s profile in the sport. We can’t wait to see Jonny in the 2021 Unibet Premier League (5-9 & 19-22 April) live on Sky Sports from the aptly-named Marshall Arena, Milton Keynes. Both Jonny and Gerwyn play on the opening night (5 April).”
As well as the shirt branding, throughout the next 12 months Marshall will be running competitions, social engagement programmes plus personal appearances of players (when possible) plus virtual meet and greets and online game challenges.