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The PEUGEOT i-Cockpit® wins Technology Award at the prestigious What Car? Car of the Year Awards 2017.

It has just made its debut in the all-new 3008 SUV and now it has just received its first accolade.

The unique PEUGEOT i-Cockpit®, whose features include a new configurable 12.3" head-up digital instrument panel, enhanced safety and ergonomics, provide a unique driving environment which has been crowned with the Technology Award title at the prestigious What Car? Car of the Year Awards 2017.

The New PEUGEOT i-Cockpit® also earned a commendation in the Thatcham-sponsored Safety Award category.

On collecting the award Mark Pickles, Marketing Director at PEUGEOT UK commented: “Achieving the prestigious What Car? Technology Award for the PEUGEOT i-Cockpit® affirms our ambition to make brilliant in-car technology accessible to all drivers with no compromise on safety or driver appeal.

“The fact the 3008 SUV has also achieved significant recognition in the Safety category reflects the appeal of the car as an all-round package. It is a truly stylish car, designed to meet the needs of the user to exceed their expectations of safety, space and luxury.

“It is safe to say it has done that, but also raised the bar as a benchmark for vehicle interior design.”

What Car? editor Steve Huntingford, said: “The fantastic thing about the PEUGEOT i-Cockpit®dashboard is that it takes desirable tech that was previously found only on high-end models and options lists, and gives it to buyers of everyday cars. That desirability is partly down to the sophisticated look it gives the 3008’s interior.

“It also makes the car easy and appealing to interact with and brings genuine safety benefits. On their own, any of these strengths would have made the PEUGEOT i-Cockpit® worthy of consideration, but when combined they seal its victory. We expect to see other brands following PEUGEOT’s lead when they launch new models, but for now the French brand has stolen a march.”

To experience this fantastic techonology for yourself, take a test drive in the all-new 3008 SUV.


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