The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Boasting a 5-door design with a new sporty look and BMW TwinPower Turbo engines, it also comes with an enhanced digital eco-system that seamlessly merges your life into the driving experience. Add to this a boost in interior space, and you have a car that is open to amazing possibilities.
The 1 offers drivers an enhanced digital experience. Its 5.1-inch Black Panel Instrument Cluster and new larger 8.8-inch Control Display allow for effortless and intuitive decision making.
Add to this, iDrive controller, touch and voice commands, and Comfort Go (keyless ignition) for even greater convenience.
Optional upgrades include the Gesture Controls, a full Head-up Display, and the BMW Live Cockpit Professional* with Operating System 7.0 and 10.25-inch Centre Display.
From the large intakes at the front to the flowing silhouette and shoulders with a newly interpreted Hofmeister kink, the exterior of the BMW 1 Series embodies dynamism and driving pleasure with every detail and every precise line.
Powerful acceleration, agile handling and safe roadholding - the new BMW 1 Series makes every trip a highlight thanks to its capable engines and superb range of dynamic drive and suspension components.
Reversing Assistant helps the driver to exit parking spots and manoeuvre when space is limited.
Unlock and start your new BMW 1 Series with your Digital Key, kept on your smartphone*, or your Key Card, which can be shared with family and friends.
*Function is only available with selected Samsung models.
Contact Marshall BMW in Bournemouth, Grimsby, Hampshire (Hook) or Salisbury to learn more about the New BMW 1 Series. We can go through all of the options, including competitive and affordable finance, and help you identify your perfect BMW 1 Series.
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