New BMW 1 Series at Marshall BMW

At our Dealerships in Bournemouth, Grimsby, Hampshire, Salisbury and Scunthorpe

The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Boasting a 5-door design with a new sporty look and BMW TwinPower Turbo engines, it also comes with an enhanced digital eco-system that seamlessly merges your life into the driving experience. Add to this a boost in interior space, and you have a car that is open to amazing possibilities.


Digital Experience

The 1 offers drivers an enhanced digital experience. Its 5.1-inch Black Panel Instrument Cluster and new larger 8.8-inch Control Display allow for effortless and intuitive decision making.

Add to this, iDrive controller, touch and voice commands, and Comfort Go (keyless ignition) for even greater convenience. 

Optional upgrades include the Gesture Controls, a full Head-up Display, and the BMW Live Cockpit Professional* with Operating System 7.0 and 10.25-inch Centre Display.


​From the large intakes at the front to the flowing silhouette and shoulders with a newly interpreted Hofmeister kink, the exterior of the BMW 1 Series embodies dynamism and driving pleasure with every detail and every precise line.

Interior design

High-quality materials, ergonomically optimised equipment and pioneering technologies – the interior of the BMW 1 Series impresses not only with its high level of functionality but also with its premium character and generous sense of space.

Driving Dynamics

Powerful acceleration, agile handling and safe roadholding - the new BMW 1 Series makes every trip a highlight thanks to its capable engines and superb range of dynamic drive and suspension components.

Innovative Parking

Reversing Assistant helps the driver to exit parking spots and manoeuvre when space is limited.

Digital Key

Unlock and start your new BMW 1 Series with your Digital Key, kept on your smartphone*, or your Key Card, which can be shared with family and friends.

*Function is only available with selected Samsung models.

Contact us

Contact Marshall BMW in Bournemouth, Grimsby, Hampshire (Hook), Salisbury or Scunthorpe to learn more about the New BMW 1 Series. We can go through all of the options, including competitive and affordable finance, and help you identify your perfect BMW 1 Series


01202 983746


01472 728347

01256 441790

01722 622104

01724 249660

BMW 1 Series

New BMW 1 Series 360° View