Heading
Close X
Menu
This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request.
Seven out of ten motorists believe that self-driving cars are available to buy from dealerships today.
That was one of several surprising misconceptions uncovered by a global survey commissioned by Thatcham Research, Euro NCAP and Global NCAP.
Furthermore, one in ten drivers admitted they would be tempted to take a nap while using a so-called ‘Highway Assist’ system, such as Adaptive Cruise Control.
Headline results from the #TestingAutomation survey included:
“Car makers want to gain a competitive edge by referring to ‘self-driving’ or ‘semi-autonomous’ capability in their marketing, but it is fuelling consumer confusion,” Matthew Avery, Director of Research at Thatcham, commented.
“Our message is that today’s technology supports the driver. It is not Automated Driving and it is not to be relied on at the expense of driver attentiveness. The driver is in control and must always remain alert. If used correctly, Highway Assist systems will improve road safety and reduce fatalities, but they won’t if naming and marketing convinces drivers that the car can take care of itself.”
“The lack of driver training and standardised controls, symbols and names for these features is further muddying the waters.Most drivers agree, with 74% saying that all new car models should have standardised conventions for features such as Adaptive Cruise Control and Lane Keeping Aids. In addition, 77% said they would be happy to watch a short training video or take an online course to better understand the functionality and limitations of a new car’s Assisted Driving technologies.”
BECKENHAM AUDI
0203 131 8238
BEXLEY AUDI
0203 811 0229
COULSDON AUDI
0203 811 0262
EXETER AUDI
01392 338057
NEWBURY AUDI
01635 592035
OXFORD AUDI
01865 566174
PLYMOUTH AUDI
01752 526332
TAUNTON AUDI
01823 230493
WIMBLEDON AUDI
0203 811 0291
Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority. Our Firm Reference Number is 310503. Details of our permissions and trading names can be checked via the FCA register https://register.fca.org.uk/s/
All of the following companies are individually authorised and regulated by the Financial Conduct Authority with a Limited Permission for credit broking. Each company is a credit broker not a lender: Marshall North West Limited; Marshall of Ipswich Limited; Marshall of Peterborough Limited; Marshall of Scunthorpe Limited; and Silver Street Automotive Limited. All of the following companies are Appointed Representatives of Marshall Motor Group Limited for credit broking: Pentagon Limited; Ridgeway Garages (Newbury) Limited and S G Smith (Motors) Beckenham Limited.
We will receive a commission or other financial benefit from our lenders for arranging finance for you. For further information on our commission arrangements please see our Finance Commission Disclosure Statement
Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority to conduct insurance distribution as an ancillary insurance intermediary. All of the following companies are Appointed Representatives of Marshall Motor Group Limited for the purposes of insurance distribution: Marshall North West Limited; Marshall of Ipswich Limited; Marshall of Peterborough Limited; Marshall of Scunthorpe Limited; Pentagon Limited; Ridgeway Garages (Newbury) Limited; S G Smith (Motors) Beckenham Limited; and Silver Street Automotive Limited.
List of Companies for credit-broking and insurance distribution
More about our credit-broking services & our insurance distribution activities
Calls may be recorded for training, monitoring and quality purposes.
