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New research has found that front and rear parking sensors are the driver assist features that most new car buyers really want on their vehicle, followed by tyre pressure warning systems and automatic headlight sensors.
GoCompare Car Insurance commissioned a survey of around 2,000 motorists and found that 65% of drivers would be willing to pay extra for parking sensors:
| Front and rear parking sensors | 65% |
| Tyre pressure warning system | 58% |
| Automatic headlight sensors | 45% |
| Automatic windscreen wipers | 44% |
| Braking assist | 42% |
| Cruise control | 34% |
| Lane departure warning system | 31% |
| Remote climate control | 23% |
| Driver memory adjustable car seating | 21% |
| Self-parking technology | 20% |
Other features which didn’t quite make it into the top ten wish list included in-car wi-fi hotspots and hands-free text reading.
“Despite the availability of potentially more exciting driver aids, parking is the issue that drivers want technological help with,” GoCompare Car Insurance’s Matt Oliver said.“According to Driver & Vehicle Standard Agency data, reverse parking is one of the main reasons people fail their driving test, so it’s perhaps unsurprising that technology which makes reverse and parallel parking easier is so popular with drivers.
“In recent years the size of cars has grown considerably while the average size of parking spaces hasn’t changed – making parking even more of a challenge.
“As far as insurance is concerned, we aren’t yet seeing a reduction in premiums for driver assist technology. It’s still relatively early days and insurers need to build up a body of data on how effective the new technologies are in reducing accidents and claims’ costs before they are able to decide on whether they warrant a discount.”
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Marshall Motor Group Limited is authorised and regulated by the Financial Conduct Authority to conduct insurance distribution as an ancillary insurance intermediary. All of the following companies are Appointed Representatives of Marshall Motor Group Limited for the purposes of insurance distribution: Marshall North West Limited; Marshall of Ipswich Limited; Marshall of Peterborough Limited; Marshall of Scunthorpe Limited; Pentagon Limited; Ridgeway Garages (Newbury) Limited; S G Smith (Motors) Beckenham Limited; and Silver Street Automotive Limited.
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