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Volkswagen up!

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New Volkswagen Up! 

The Volkswagen Up! is certainly the smallest car offered by the German manufacturer, yet its premium feel and sophisticated driving style mean this city slicker packs a real punch.

Small but mighty

Whether you go for three or five doors, this affordable city car maintains a strong sense of style. The head-on appearance is enhanced by bold bumpers with integrated cornering lights, plus bright LED daytime running lights.

The Up! is more customisable than ever. Choose from 13 paint colours, nine exterior decals and three roof colours to suit your individual style. Upgrade to the High Up trim to get sleek alloys.

New Volkswagen up! Steering wheel
New Volkswagen up!

Surprising space

A classy dashboard sets the scene in the cabin – you can pick one of 10 designs. Glossy black inserts and stylish metallic detailing create a refined finish. Controls are logically arranged for each of use – including a removable touchscreen sat-nav in upgraded models. An ambient light option is available in higher trims.

There’s space for four in the cabin, with ample of head and legroom for all. The 251-litre boot is one of the largest in this class, with room for a suitcase or shopping. Flexible rear seats fold down in two pieces, so you can transport long loads with one back-seat passenger on board.

Low running costs

The Up! is good fun to drive and boasts excellent road-handing abilities. The option of larger wheels and sports suspension mean it’s just as comfortable zipping through the city streets as it is on the open road.

The main engine is a 1.0-litre, three-cylinder petrol with 59bhp, 74bhp or the latest turbocharged 89bhp version.

The electrically powered e-Up is an alternative option. It’s the speediest Up! to drive and provides the lowest running costs of the lot.

Five-star safety

A maximum five-star Euro NCAP rating gives you total confidence behind the wheel. It’s a rating that few class rivals can match. Every trim is fitted with a top-class stability control system, which helps you maintain control in tricky conditions. Front and side airbags as standard provide all-round protection.

The entry-level Take Up model comes with a CD player and DAB digital radio. The next-level Move Up adds electric front windows, air-con and central locking, while the High Up features heated front seats, Bluetooth connectivity and handy sat-nav.​


  • Best New Car Under £10,000 2016, Telegraph Cars Awards

Contact us

Contact Marshall Volkswagen today to find out about the full Up! range. Call us or visit your local showroom in Barnstaple, Grimsby, Kidlington, Newbury, Reading, Scunthorpe, South Oxford (Abingdon) and Taunton. Remember to book a test drive at your convenience, and we are also here to discuss our affordable finance packages.

01271 355 132

01472 728643

01865 566120

01635 592049

0118 914 4529

01724 249591

01235 313233

01823 239639

Volkswagen fuel consumption and CO2 emissions

"Fuel consumption and CO2 emissions figures are obtained under standardised EU test conditions (or, in cases of vehicles with WLTP type approval, are the NEDC figures provided pursuant to Government guidance until further notice). These figures facilitate direct comparison between different models from different manufacturers, but may not represent the actual fuel consumption achieved in 'real world' driving conditions. More information is available at

Choosing a larger alloy wheels than standard may result in increased fuel consumption, higher CO2 emissions and subsequently the Vehicle Excise Duty (VED) and BIK rates paid for company car drivers. In some instances, the 'On the Road' cost paid for the vehicle may increase as a result of the increased VED rate. The configurator tool highlights any changes to CO2, VED or Price when selecting optional alloy wheels."

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