The new Audi A7 Sportback: Innovation unlocked. 

20th October 2017

A firm acceleration into a forthcoming destination, the new Audi A7 Sportback is a future-forward coupé with its sights set on early 2018. 


Breath-taking aesthetics and cornerstone innovation are the bottom line of the Audi brand, but the A7 Sportback has lengthened its stride to reach even higher bars. From release, the new five-door model will unleash a 3.0 TFSI V6 petrol engine with 340PS and 500Nm; plenty of punch for the adventures ahead.

Underlined by a digital signature, the new A7 Sportback seeps with centrally-computerised content. From the strobing HD Matrix LED laser headlights, to a new MMI touch response operating concept, one can expect a taste of hyper-modernisation from inside to out.

Used to taking your business on the road? Stay in the loop, with no breaking of ties. Online services from Audi connect allow for up to seven user profiles to be saved, bringing a wealth of up-to-the-minute information, as well as traffic sign and hazard information Car-to-X services, which feeds from the group knowledge of Audi’s fleets. In addition, a premium MMI navigation plus package will offer two sound system upgrades, including a profound Bang & Olufsen Advanced Sound System with advanced 3D acoustics.

Further igniting a spark for electrification, the new A7 Sportback introduces a trailblazing new mild hybrid system. In V6 engines, this uses a 48-volt primary electrical system, including a belt starter and lithium-ion battery to reach a recuperation performance of up to 12 kW when braking. A freewheeling mode will also allow the new Sportback to coast between speeds of 34 and 99mph, with the engine deactivated and re-booting easily with the belt starter. In addition, the stop-start function has been enhanced to activate at 13mph; all in all, this pivotal MHEV technology reduces fuel consumption by up to 0.7 litres per 100 km. 

A combined body concept of a Coupé, Saloon and Avant in one, the new A7 Sportback makes you feel at home for both business and pleasure. A tranquil space for long journeys, while still being grippingly energetic drive, the Audi A7 Sportback steers deeply into every destination.

The new Audi A7 Sportback will be available to order in early 2018, priced from £56,000 OTR.

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